In 2013 Ballantine's Finest re-designed their packaging with a new chevron shaped label. A campaign was created to be implemented globally to launch the new design.

Digital and printed elements were created across every conceivable application to encourage sampling and participation.

The Jameson Ginger & Lime campaign delivers a call to action to consumers, encouraging them to discover the best way to enjoy Jameson Irish Whiskey as a mixed drink. To drive consideration and prompt more frequent use the brand was developed and translated across every conceivable application – street banners, posters and barwear;       T-shirts, wristbands and badges; drinks tokens, quiz cards and pub games – to encourage sampling and participation.

A downloadable Jameson Ginger & Lime toolkit was designed, allowing each market to select the most appropriate materials – all adhering to a consistent look and feel across the world.

Chivas 18 recently celebrated its brands values – tradition, heritage, luxury and craftsmanship – by hosting prestigious Crafted for the Senses events.

A book and app were created which would illustrate to the various markets around the world, how to create a modern, luxurious experience that would emphasise the fact that this award-winning whisky is specifically crafted to indulge and please the senses.