The Jameson Ginger & Lime campaign delivers a call to action to consumers, encouraging them to discover the best way to enjoy Jameson Irish Whiskey as a mixed drink. To drive consideration and prompt more frequent use the brand was developed and translated across every conceivable application – street banners, posters and barwear;       T-shirts, wristbands and badges; drinks tokens, quiz cards and pub games – to encourage sampling and participation.

A downloadable Jameson Ginger & Lime toolkit was designed, allowing each market to select the most appropriate materials – all adhering to a consistent look and feel across the world.